Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons
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What Is Social Media Marketing (SMM)?
Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, SMM has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage.
According to DataReportal and Kepios, there were 5.31 billion social media identities across the world as of April 2025.1 As a result, SMM has incredible reach to consumers. Let’s take a closer look at the strategies and practices and drive social media marketing.
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